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Why You Should Have An SEO Strategy For Your Company
Presented By
Black Pearl Matrix
SEO is Important for Your Business Because:
- 1. SEO helps your business be found more easily
- 2. SEO allows your business to position itself as an authority
- 3. SEO organically drives traffic to your business website
- 4. SEO drives better long-term results
Any business owner researching marketing trends and strategies must have come across the acronym SEO. If you still don’t know or have even heard of it, but still don’t know its importance, it’s time to change.
We prepared this article to tell you everything about SEO strategies and why they are extremely important for your company’s results. Continue reading, take advantage of all the tips and put them into practice to see your company take off.
What is SEO?
SEO (Search Engine Optimization) is the set of techniques responsible for making a certain page of a website appear on the first pages of Google. The better the SEO of a site, the greater the chances that the page will appear right away for those who search for a certain subject.
Basically, Google takes into account some factors within the page to understand whether or not that page should be recommended. After all, Google is interested in users’ searches being matched by high-quality pages that meet the search query’s demand.
With the set of techniques that can be used, a website can gain much more visibility appearing in organic search results.
SEO Strategy and its Steps
Taking into account that ranking is a means and not an end, it is worth remembering that good results in SEO are not limited to occupying the top positions on Google. And that goes for websites, virtual stores or blogs.
It goes much further, as strategic SEO performs techniques and optimizations with a focus on the goals and objectives desired by your company in the organic channel.
That is, everything is planned, executed and measured with a focus on the SEO result that your business really wants to achieve. Which could be, for example, leveraging online sales or growing the number of leads.
For this, it is worth carrying out the following steps, ranging from market and competition analysis to measurement.
1. Analyze the market
Knowing your business segment well is essential not only to offer a great user experience on your website (since it is essential to unite UX and SEO). But even to implement strategic SEO in your company. For this, it makes it very easy for you to have essential information.
Such as:
• Who is your persona (your potential client);
• How he buys;
• Which channels do you use;
• Key demographics;
• How is the business process involved;
And any other type of information that may facilitate the elaboration of your SEO positioning strategy, thus making the work of optimizing websites for organic search as a whole richer.
About Black Pearl Matrix
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2. Analyze the competition
For a good benchmark, it is essential to monitor some important metrics and indicators for the business.
Such as:
• What is the organic channel’s share of hits on the sites analyzed?
• What is the average CTR for your market?
• What is the average CTR of the analyzed sites?
• What is the relationship between branded and non-branded traffic in your market?
• Do the analyzed sites have a blog? How many % of organic traffic does the blog account for on average?
• What is the average conversion in your market?
To access this data, a lot of research is required and also the use of some SEO tools.
3. Create SEO Goals
Do you want to get good results in SEO? So you need to have well-defined goals as a starting point. This includes having clear objectives with deadlines.
Such as:
• Increase organic traffic to my website by 30% in the next 6 months;
• Increase the participation of my organic channel to 50% in up to 6 months;
• Increase the conversion of my organic channel in the next 3 months.
However, it is not always simple to think this way. It’s common to find companies with grandiose and generic goals like increasing sales or bringing in more traffic. For these cases, a way out can be to break the grandiose idea into small OKRs (Objectives and Key Results) like the ones mentioned above.
So things start to become clear and SEO goals start to gain numbers. Several companies work with OKRs, like Google, and get great results.
4. Do a good SEO planning
Within a company, the act of planning needs to be very coherent. When you have a goal (especially a daring one) it is necessary that all your business planning is focused on it.
Thus, knowledge about SEO cannot be restricted to Digital Marketing professionals, as other areas of the company may be involved in the execution of the planned strategy.
If these practices are not implemented, the results will take much longer and will imply even greater financial investment and resources. Therefore, it is worth planning in an integrated, aligned and collaborative way.
Why You Should Have an SEO Strategy in Your Company
1. SEO helps you to be found
First and foremost! SEO helps your business to be found easily by your potential customers.
It’s that old maxim that we’re tired of hearing “those who are not seen, are not remembered”. And if you want to be seen and remembered, getting your site on the first page of Google is a great way to do that!
That’s because today, most purchases are made online. Furthermore, Google itself accounts for a good part of the shopping process. Since most people search for products in this search engine before making a purchase.
Undoubtedly, placing your company on the first page of Google will increase the visibility of your business!
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2. SEO generates organic traffic
In practice, that means you don’t have to pay to reach new customers! SEO Strategies are free and can be used by any website or blog.
Therefore, you are not dependent on paid strategies to generate new customers. Although sponsored ads are excellent marketing strategies, as they attract quick results, they also generate some problems.
Even because, you can become dependent on these paid strategies. That is, you will get results, as long as you pay every month for it!
With SEO, however, it’s a different story! Which is to say that in addition to saving money. You can invest that money in other ways. Which, without a doubt, will also help your business to continue growing.
3. SEO generates long-term results
As I said above, despite the quick results, sponsored links offer short-term benefits. Already with SEO, you will continue to receive visitors to your site even after a long time.
By keeping it updated, it will keep bringing you potential customers for years! And, as I said above, you won’t spend anything for it!
When it comes to long-term results, SEO is the best option! Since even social networks and e-mail marketing are short-lived. Because once you post on social media or send an email, the more time that passes, the less likely your potential customers are to reach you through these strategies.
4. SEO allows you to position yourself as an authority
In addition to all the benefits mentioned above, there is another very important one. SEO allows you to position yourself as an authority in the market. The simple fact of being in the first positions of Google does it for you!
Although those first positions are not there to show the main companies in a certain niche. As you can imagine, this is exactly the impression you give your potential customer.
As you already know, those who master SEO techniques best reach the top positions, simple as that. But as I said, from the point of view of those who reach the first page, the impression is different!
Also, having a blog, publishing quality content and reaching the top positions, based on your persona’s struggles and pains, that works too!
Because you pass the image of someone who really understands the subject. And, therefore, the potential customer understands that your product was also created by someone who understands the subject.
As a result, he understands that the product can, in fact, help him. What makes all the difference when he decides for your product or your competitor’s product!
To learn a little more about the subject, also read the article What is SEO and why should you care about it?
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5. With SEO, you increase sales and your business grows!
Finally, it is important to highlight that SEO helps you to increase your sales in a natural way. As a consequence of this whole process described above. People start to find you, to consider you as someone who understands the subject and who can help.
The obvious next step on that consumer journey is the purchase of your product.
SEO for Websites, E-commerces and Blogs: How to Make a Strategic Plan
1. Site structure
Everyone knows the importance of SEO-optimized content, but most forget that site structure also directly impacts SERP rankings.
Want to know how to reach the top spots on Google? Start by organizing the hierarchy of information well and, above all, giving a clear objective to the website, virtual store or blog, such as selling, generating leads, etc.
This point can be very laborious, but it will be the foundation of your SEO strategy.
2. Do keyword research
Another important factor for the success of SEO strategies is choosing the keywords correctly. The keywords and the semantic field need to be aligned with your objective and line of business.
Depending on the chosen keywords, it will be necessary to make a series of changes to the On Page SEO, such as revising the structure of the site, the links and even having to create pages.
For example: your goal is to leverage sales. If you haven’t chosen the right keywords according to your industry, products or services, etc., SEO strategies may even increase traffic (because it improves rankings), but they won’t increase the volume of online buyers.
3. SEO performance: do you know what it is?
You can split organic traffic in two ways:
• Branded: is to improve the positioning of a brand in the market, taking its message to the consumer through advertising campaigns, entertainment, etc. In a nutshell, branded traffic will always be accompanied by the brand name (ex: digital marketing course).
• Non-branded: this is where the main objective of most SEO strategies resides, which is to generate traffic for unbranded terms. For this, Google takes into account several factors (not only On Page optimization), such as search intent, location, search history, etc.
Sell more or focus on strengthening the brand? You need to define your real goal. This is the only way to carry out a performance analysis that matches the reality of your business, taking into account the appropriate metrics.
4. Draw up an action plan
It is the moment when ideas become tasks. For the action plan to be successfully prepared, it needs to be in full alignment with the objectives and with all the planning carried out.
Otherwise, no matter how correctly the actions are performed according to the plan, they will not bring the expected results.
Which will require more efforts, time and investments to achieve the desired goal.
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5. SEO metrics and results evaluation
When investing in optimizing websites for search engines, it is necessary to understand that the analyzed indicators are not always the same (there is no cake recipe).
Most of the time, SEO work is done to rank website, e-commerce or blog pages for specific terms in order to leverage sales.
But, in some cases, the user’s intention may be something else, such as simply increasing qualified traffic.
In this way, it is necessary to keep in mind that analyzing the right metrics is more important than wasting time studying all of them in depth.
This is because control is directly linked to the objective (which varies according to the needs of each business).
FAQ – Frequently Asked Questions About Why You Should Have an SEO Strategy for Your Business
1. What are the main SEO factors I should be concerned about?
2. How can I measure the success of my SEO strategy?
3. How long does it take to see results from an SEO strategy?
Conclusion
As you saw in this article, this is an essential strategy to thrive in the market. So if you still don’t use this strategy, start using it as soon as possible.
It is important to highlight that an SEO plan is something that takes a few months to achieve the expected results. And if you don’t have much experience on how to do this, enlisting the help of professionals can make all the difference!
Ranking well in search engines is the result of a complex process that includes SEO strategies based on clear objectives, planning, good execution and analysis.
Without organization and data-driven decision-making, effective planning that results in optimization strategies that actually work is virtually impossible.
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