Tips For Writing Great Posts That Increase Your Site Traffic

How To Increase Website Visits With Content Marketing: Tips To Improve Your Blog

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Let’s assume that you already feed your blog with content and you even build a team to take care of it.

And nevertheless, even with a team focused on copywriting, you are not getting traffic from the blogs you guys created, and no matter what you do, your content still seems invisible to the public!

So why can’t you increase site visits with your content marketing?

That’s what we’re going to answer here!

In fact, we are here for more than that: we will give you essential tips to produce content that, in addition to being relevant and useful, has high performance.

High-performance content is content that generates results without weighing on your marketing budget.

After following the tips presented here, you will be able to produce a well-written blog articles that are more efficient and profitable in attracting visitors and generating leads than an active advertise.

Before starting it is important to better understand the advantages of organic traffic.

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What is organic traffic?

Organic traffic is free traffic driven to a website without the use of paid venues, such as ads, and it is the result of your site be found from an specific search done on search engine results.

So lets say someone search for dog food. Search engines will return paid advertisement and organic results for this query.

How to improve your chances of appearing in the first page on search engine results?

There are two important factors when ranking on search engines:

  • The first is to have a high domain authority (DA) website;
  • The second is to get picked up by short or long tail keywords.

There are several ways to increase your DA and optimizing keywords to improve chances if ranking using SEO.

However, in this article we won’t cover DA neither SEO, to keep on point, we will only focus now on content creating for the sake of keywords.

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What are short and long tail keywords?

A short tail keyword is a generic word or a simple combination of words describing a general idea, such as dog, car, marketing, house insurance, dog collar, car insurance, web design etc.

As those are general terms, they are very hard to rank for as there are many thousands of companies competing and spending a lot of money to take the top for such terms.

On the other hand, a long tail keyword is a combination of many words to describe something very specific, for instance: red dog collar for pit-bulls, cheap used car insurance in Brockton Massachusets, trending online marketing strategy for vegan restaurants, etc.

As those terms are very specific, many companies (specially big ones) will not care to invest to rank for those.

Therefore is much easier to get organic traffic when trying to rank for long-tail keyowords.

Where blog fits when trying to rank for keywords?

An average website will have around 4 to 8 main content pages, and an average of 600 words per page, no more.

With so little content, it is very hard to add the number and variety of keywords necessary to maximize a website chance to organically rank on search engines.

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There is where blog comes to rescue

By writing blog articles you will be able to expand your website to as many pages as you are willing to write or commission.

You can have a 4 page website with 10, 50, 100, 500, blog posts or more, written to cover different aspects of your niche and business industries in such a way you could not do in your main pages.

This way every single articles can rank for a set of keywords unique to the specific topic you are writing about.

Only by doing that, a website can truly get a constant flow of free organic traffic.

Which are the content marketing factors and how to work with them?

Keep your content production focused on relevance and usefulness to the audience.

In addition, pay special attention to factors such as word count, arrangement of titles and subtitles, structure, and visual content.

Three tips to having a blog with high-performing content and increasing site visits:

#1. Increase site visits with long blog content;
#2. Most read content has a good structure of titles and subtitles;
#3. Visuals increase pageviews for your blog posts.

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#1. Increase site visits with long blog content

Companies that want to have a successful blog and be the main source of content in their niche should review their idea of ​​objectivity in copywriting.
Many bet only on having a large volume of themes and guidelines, precisely to have among their contents the largest number of keywords and search terms possible. However, they do not delve into each of these terms.
If your blog has a lot of articles, but they are between 300 and 500 words each, you can already see that your problem of low readership comes from there.

Longer content attracts more pageviews.

This is the time when you might get confused, judging by your own user experience: brief, to-the-point content grabs your attention, right?

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Googlebot is a tool used by Google. Googlebot is Google’s information tracking robot, and is very important to be aware of in content writing.

Write good content for Googlebots to increase your site visits.
Of course, you should create your content to answer a question and solve a problem for a potential customer. However, who decides which content will appear on the first page of Google is Google itself and its Googlebots.
When you think, “I’m not going to waste time writing long content.” Who will read them?”, the answer is: Google.
Googlebots are always reading and crawling information to index it, that is, to store it in their search indexes.
When Googlebots see content that actually answers a question with in-depth information and the potential to satisfy a user, the chance that they will put that content on the first page is pretty high.

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This happens much more with content from 1200 to 7000 words than with content from 300 to 600 words. This is data from the research.
Longer texts – between 1200 and 7000 words – have more views, shares, and backlinks than shorter texts.
The proportion, according to the study, is as follows: less than 50% of content with fewer than 600 words is shared, while more than 80% of articles with more than 1200 words are shared.
All this is due to dynamics: Googlebot finds quality information, indexes it, and places it in the first search results. Thus, your content is more read and shared by the audience you want to reach.

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#2. Most read content has a good structure of titles and subtitles

You already know that titles are the showcases for your articles: what the reader sees first and, from there, decides whether or not to “enter” your content.

You or your team should know the importance of keywords. Its strategic use is essential for headings and subheadings.

Your keywords are responsible for increasing visits to the site. The keyword drives the reader’s interest to your blog content.

But what deserves your attention on this topic goes beyond the use of keywords: pay attention to how the text is structured in titles and subtitles!

There are several ways you can organize your text to increase readability. So, what is the most present structure in high performance content?

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Always create your titles and subtitles with keywords. This is one of the most important lessons in SEO (Search Engine Optimization).

There are very efficient ways available from Google itself to set the right titles for a blog post. The best ones are to answer a question and offer a guide or step-by-step guide to solving a problem.

About titles, The New Yorker – one of the most read magazines in the world – made a very important analysis: articles that attract more pageviews, backlinks and shares are those that have lists in the title.

Blog posts with lists in the title attract 80% more traffic than other types of articles.

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The key elements for this statistic are as follows:

1. Lists appeal to the reader because they convey the idea that the data is well organized and will be useful for the purpose of reading.
2. Lists even stand out visually, offering a more objective reading experience than a continuous stream of content.
3. With lists, your content is more organized, and the information seems more trustworthy. So the reader will have no objection to clicking and sharing the article.
4. The order by numbering or categories allows the reader to better classify and record the information.

Therefore, lists are a useful tool for increasing brand awareness as well.

In addition to lists, your content should have a complex subheading structure: H2+H3+H4.

High performance content, in addition to the H1 title, has a complex structure with H2, H3 and H4 subtitles.

According to Search Engine Journal, one of the largest SEO portals, texts with up to three levels of subheading structure offer much greater readability.

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The text is divided into parts where the reader can easily find the information they are looking for.

This improves your audience’s experience and also makes it easier for Googlebots to track information, which organizes and indexes the content throughout the text as well.

Therefore, this tactic is recommended by Google itself—whose main tip for content marketing strategies is: never write large blocks of text.

Tags like H1, H2 and H3 help Google better understand what your content is about. Thus, it ranks you better on search engine results pages.

You or your team need to develop work aimed at structuring the content properly.

That way, your content will be segmented by logic into more readable parts for the audience.

This will bring more visits, more authority, and more leads to your blog and website.

#3. Visuals increase pageviews for your blog posts

The great appeal of images to the public is already obvious.

Therefore, the intelligent use of images and videos cannot be missed in a content marketing strategy to increase website visits.
Images and videos are very important in how your reader interacts with content.
The Search Engine Journal claims that using these media benefits SEO, as it increases the ranking of your content on the search results page.
Linking content to Google Images is also a great way to rank your content, with even stronger appeal than text.
Images allow you to reinforce your message to the audience, in addition to making your content easier to understand and more memorable.
Images are more easily shared among readers.

This means that your brand awareness expands through channels other than the blog.

To have a high-performing blog, follow these three steps:

1. Write longer content;
2. Establish a complex structure of titles and subtitles, focusing on lists;
3. Make smart use of visual content.

How to write for a blog to consistently win readers?

A detail that helps a lot in the production of content for blogs is having a predefined post structure , a template.

Learn how to do this planning before you start writing and how it helps with productivity, creativity, and quality.

For a long time, the production of content on the internet mirrored what was done in offline media.

There is no lack of examples of portals and blogs that reproduce exactly the same texts that are published in newspapers and magazines.

Over the years and with the massive increase in the production of content on the web, the scenario has gradually changed.

Professionals began to customize digital content more, inserting internal links in the body of the article, creating more eye-catching titles, optimizing posts for search engines and other important techniques.


However, a detail that is still overlooked by many professionals is in relation to the structure of the content itself—we are talking about business blogs, specifically.

Anyone who produces content for the internet needs to be aware that the reader’s behavior is not the same as when he is reading a newspaper or a book.

On the internet, people are much more subject to interruptions and, therefore, they read much more dynamically than in other media.

Therefore, a detail that helps a lot in the production of content for blogs is having a predefined post structure.

This helps not only the author to better organize the content, but also productivity, as it is much easier to develop ideas when they are clearly stated.

If you analyze it, you will notice that this post, for example, contains all the elements that we will talk about below.

Important blog article post elements:

1. Title + Abstract
2. Introduction
3. Development on topics
4. Closure
5. Call-to-Action

Blog post template structure to gain productivity

1. Title + Abstract

The post title is what defines whether people will click on your content link or not.

One of the things we recommend is that you think about your title only after writing the text, so as not to cause a break in expectation.

Once the article is ready, it is easier to create a title that is well related to the content and that, in addition, is attractive.

The same thing goes for the summary or fine line (that phrase used just below the title to better explain the idea of the post).

An important tip is that you can use different titles and abstracts for the different channels you use to promote your post.

If you use WordPress, you can use the Yoast plugin for this purpose.

It allows you to use one title and summary for SEO (Search Engine Optimization), another for your blog, and yet another for social media.

And why is this important?

Because this way, you can optimize the titles for the keyword with a focus on Google search (which usually needs to be shorter), and also longer titles and a little more flashy for social networks.

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2. Introduction

Never underestimate the first words of a text, because the fact that you have made the user click to access your content does not mean that he will read the article.

Therefore, the introduction of your text needs to make your reader identify with the topic you are proposing.
If you don’t present your content in an attractive way – even if it has a lot of quality – all the work of gathering information and developing the content can be wasted, as you won’t be able to make users stay on the page.
But we know that starting a text can be one of the most difficult parts of the production process.

So you can start your text by using:

2.1. Statistics:

9 out of 10 people check email every day.

This data demonstrates that…

2.2. A question:

Do you usually check your emails every day?
Well, do you know that this is a habit…

2.3. Analogy:

Checking emails daily is as common a habit as brushing your teeth for most people…

2.4. Quote:

“The email base is one of the most valuable marketing assets a company can have.” As Richard Palma says…

2.5. Tell a story:

The year was 1994. The internet was still in its infancy when I opened my first email.

When I first received a email message, I was deeply moved.

Add to that the fact that it was an email from a dear friend who was on an exchange in Australia.

Today, receiving emails is so common that…

2.6 A controversial statement:

The email did not die. Contrary to what most people think…

3. Development on topics

When we talk about reading on the internet, many people still relate this reading to reading a book.

But that’s not quite how it works.

Contrary to what happens in books, if you write a long, unprofessional block of text for your blog, people are likely to ignore your message.
That’s because, in the online world, people tend to multitask.

At the same time, they visit your website, chat with friends on some social network, answer their emails, look for some information in search engines, etc.
Therefore, it is necessary to create mechanisms so that your readers can obtain information easily, in order to maintain their interest in your content.

Otherwise, they may abandon your page.

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What to do to make your content more engaging?

1. Break the text into short paragraphs;
2. Use subheadings;
3. Use bullet points (like these);
4. Use bold, italics, quotes and other styles (but be careful not to pollute the text);
5. Embed other media (images, videos, audio, tweets, Facebook and Instagram posts).

A simple way to develop topics is to write posts in list formats.

It is a type of post that usually generates a lot of results.

4. Closure

After producing the content, you need to finish it.

And it’s not because you’ve worked so hard that you can write anything at the end of your text, leaving that feeling that something was missing, like that movie or book that doesn’t tell the end of the story well.
So, complete your content well. It is quite common to use a “conclusion” chapter to close the text, tie the ideas well, and suggest actions based on the content learned.

The idea is to recap what was said and reinforce the main objective of the article.

5. Call-to-Action (CTA)

After the end of the text, it is often recommended to use a CTA right below the post.

This is because, when you finish reading, it is recommended that you take the reader to take some action within your website to lead them through the purchase journey.
But don’t forget that you shouldn’t force the reader to do this, just lead them.

If you don’t already have complementary material on the subject, make a CTA as a comment on the blog, request to share on social media, or subscribe to the newsletter.
At the end of the post, the CTA can basically be in two ways: a text snippet inviting the reader to perform an action – such as “if you want to know more about this topic, download our eBook on X now” – or a button with the same function.

You can even use both at the same time.

Make an outline

Above, we talked about the items that make up a good post structure, which not only delivers the necessary value but also makes reading more dynamic, making it easier to understand.
But before that, a tip to be more productive in the production of content is to create an outline.

That is, before starting to write the post, make a skeleton with the topics that the article will contain.
Don’t think of the title and abstract right at the beginning.

Don’t even start developing the article without first having an outline of the topics.

As with any digital marketing strategy, the first step to writing a blog with quality is planning it.
At first, it may seem like rework, but from experience , this technique has increased bloggers’ productivity, generated greater clarity of ideas in the content, and better organized the post.

How to make an outline in 6 steps

1. Open a blank document;
2. Write what the article’s objective is, what persona problem it will solve. This is the first step to a good introduction;
3. List some topics that you will talk about in this article.

Within these topics, throw in some ideas based on research you’ve done or your own professional experience.
Review the outline and see what makes sense and what is out of context with the post idea.
Write! Having something pre-made to guide you will help you fight the dreaded “white”, not repeat ideas on other topics, and not forget anything important.

How to write for a blog: - post structure

What to do before, during, and after publishing a post?
Anyone who works with frequent content production for a blog has certainly gone through the situation of forgetting an important step in the publishing process several times.

Even if you know a good blog writing framework model, as we showed above, you know that there is much more involved.
So many details go into publishing a post that, even for those who are used to it, they can end up being overlooked and somehow harm the results.

That’s why we created a list with all the precautions you should take to publish a post, separated by the steps of publication.

A write a blog post checklist must be divided into:

1. Before: planning;
2. During: production and publication;
3. After: promotion.

Steps to write a blog post article in details:

1. Before: planning

1.1 Make a list of ideas

Having a list of interesting ideas is very beneficial to keep the blog going and helps to avoid days of “paralysis” or “idea blocking”.
Keep the list up to date by jotting down whenever you have a new idea and try to build on that list when writing a new post.
You can brainstorm with your team to gather ideas and also find out what your blog readers want to read.

This can be done with internal research, blog comments, email responses, opinion polls, and on your company’s social media.

1.2. Perform keyword research

It is important to write the posts, thinking about which keywords the article should be focused on, that is, which words people use to search for the information that is being made available.
Often, the path is even the opposite of this one: from a large list of keywords, post ideas emerge.
There are no big problems with the order, but it is important that there is this concern about writing or adapting to something that people are actually looking for.

1.3. Search by references

Once you’ve decided what you’re going to write about for your blog, do some research on the topic on other sites.
Look for content published in other languages ​​on the same subject, in books, videos, or any other source that deals with the chosen topic, including competitors.
The idea here is not to copy (never do it), but to study how other sites are producing content and, from that, create better and more complete content.
List the references, read the contents, and get ready to do better!

1.4. Have a publication calendar

It is important to maintain a consistent blog frequency.

A very common mistake is to see companies getting carried away for some periods of time and abandoning the blog without posting for some period.
It is interesting to plan in advance the days when each post goes live to avoid a very irregular distribution of publications.
This also helps to choose better days to publicize the posts (weekends, for example, do not usually generate many hits).
To learn more, read the article. What is the best frequency to post on a blog?

2. During: content production

Once you’ve planned it, it’s time to start writing content.

We recommend that text not be written directly into the Content Management System (CMS).

When producing the content, the steps are:

2.1. Post skeleton

Before you start writing, make an outline, which is nothing more than the skeleton or structure of the post.
Doing this step beforehand is important because it helps you visualize what the content will look like and also helps you organize your ideas better

2.2. Produce post content

Once the outline is done, it’s time to develop what was planned in the skeleton.

The outline should help and speed up content production.

Note this, and seek to develop the topics defined in the framework.

Then, just “cut” them and connect them to refine and finalize the text.

2.3. Titles and subtitles

When you’re done with the content, review the subheadings and brainstorm possible titles for the post.
Leaving the title until last is a very common tactic.

That’s because the title needs to make sense and fit the reader’s expectations.

It is very common that, when creating the title before the text, it ends up not making sense.
If possible, work the keyword into the titles and subtitles to help with search engine optimization (SEO).

The use of subheadings is also important to make the text easier to read and understand.

2.4. Internal and external links

It is important to link to other content (articles, eBooks), both from your company and others, to add value to the content and also help with SEO.

2.5. Grammar correction / proofreading

The last step in production is to do a good review to ensure that any errors are corrected.

A grammatical or concordance flaw is quite harmful and can make people remember it more than the content itself.
If possible, ask someone else to read it, as due to our involvement with the text, it is common for us not to notice simple mistakes when we are writing.

During (2): publication of content

After producing the text, it’s time to move the content to the Content Management System (CMS).

At the time of actually publishing, many people don’t understand what each field on the page means and how to fill them in.

Let’s talk about the most significant items using WordPress as an example, which is the most common platform.

However, there is usually no significant variation from other services.

2.6. Post title

This is the title that appears just above the text.

In most cases (depends on how the site was programmed), it is the most important heading on the page, the H1.
Note: Headings are kinds of “headers” that indicate the structure and priorities of the page.

We will talk about this item later.

2.7. URL

The URL is the address where the post will be available.
Make sure this address is descriptive and uses relevant keywords rather than disjointed codes and numbers.
Also be careful with the length and avoid very large URLs.

2.8. Images

Insert at least one featured image for the post.

This image will be the “cover” of the post.

It is the one that will be shown along with the link to the post, both on the blog home and in the shares on social networks.
Also, consider using other images throughout the post.

They help to break up texts better and make them more attractive.
However, Google cannot “understand” what the image is about.

That’s why it’s important to remember to fill in the alt text, displaying it when the image cannot be loaded.
In WordPress, you can enter alt text when editing an image.

By doing this, Google can read the content and reinforce the page’s relationship with the keyword used.

2.9. Page title

Page title is that text displayed in the browser tab and in Google search results.

It is different from the blog post title and is not necessarily the same.
In terms of search engine optimization (or SEO), it is one of the most important parts of the page.

Therefore, it is essential to use the focus keyword there, preferably at the beginning of the sentence.
By default, the page title is not editable in a custom way in WordPress, but it is very simple to install a plugin that allows editing within the post itself.
Among the most popular plugins are All in One SEO, WordPress SEO, and Yoast.

2.10. Meta description

We have a specific post about Meta Description that explains the subject better.
This part of the code is not seen by the user on the page, but it is that summary that appears on the Google results page or on Facebook when the link is shared, it has the role of explaining the content and convincing the user to click, thus becoming quite important as well.

2.11. Headings

We mentioned headings in the topic where we talk about the title of the post, which is usually H1.
However, to ensure a good reading experience and easily scannable text, we also recommend using H2 and even H3 as subheadings, breaking the text into parts.

2.12. Categories

The use of categories makes navigation easier for the user who is interested in a specific topic, and its format helps in the information architecture, making pages closer to home and stronger, thus increasing the chance of ranking higher on Google.

2.13. Call-to-Action

Don’t forget to end the post by encouraging the user to take some action: read another post, download an eBook, learn about a product, make a comment, etc.
The end of the post, when the user has already read the content, is quite conducive to this.

Conversion results are excellent when applied comprehensively to site posts.
The CTA can be text, banner, form, or whatever works best for your business.

It’s always worth testing and varying the types of CTAs.

3. After: content promotion

3.1. Share on social media

Use the social media channels your business has an account on to kick-start your post promotion.
Remember the pages on Facebook, Twitter, LinkedIn, Instagram, and any other that apply to you.
It may be interesting to post in forums too, such as LinkedIn groups or sites specific to your area of ​​expertise.

3.2. Follow comments

It is common that after the publication of a post, some people have doubts, criticisms, and praise.
Keeping track of comments and ensuring that the conversation continues to flow is the role of those who publish.

3.3. Don't forget to measure the results

These are the main steps you should take to ensure that the post is published without errors on your company blog.
In some cases, it is not necessary for all to be fulfilled; in others, there are extra steps that are not on this checklist.

It is perfectly normal for you to adapt the checklist to your reality.

Our intention is to give you a direction, a north for you to start.
Another very important action should be taken after the promotion: don’t forget to analyze the results of your posts.

How to lose the fear of writing and start producing blog content

Many people make the common mistake to think that writing is a vocation, a task that can only be performed well by “those who were born to write.”
Many people believe they cannot write and never will as writing is something that can only be accomplished by a “select group of talented enlightened beings.”

Instead it is an intrinsic human activity, a form of communication created more than 5,000 years ago and that you most likely use daily and that when exercised tend to improve quickly.

1. Start writing about a subject that you master

“It is by writing poorly that you learn to write well.” (Samuel Johnson)
Everyone is an expert in at least one subject.

And for this one subject, there are thousands – if not millions – of people interested in knowing or delving into the matter.

So yes, you have something to say.
Here, at BlackPearlMatrix, we are all encouraged to write for the blog about our respective areas of expertise.

And that has had incredible effects.
For example, if you work in sales, you can easily write about how to sell more, win more customers, or give inbound sales tips.

If you are a developer, you can talk about the various programming languages ​​you have mastered or a project you are participating in.

If you are a social media expert, you can talk about how to make paid media or how to increase organic reach.
Do you realize that it is very difficult to find a intelligent person who can speak with the same fluidity and authority on the three subjects above (sales, programming, and social media)?
This reinforces what we have said so far.

Each person is unique and has their own individual skills and characteristics.

Believe in yourself and use your knowledge to your advantage and start producing content.

2. Writing is a constant learning process

“And I learned from the Greeks, from the Romans, from the Jews, from the Arabs, from the Orientals, and from the Occidentals, that learning and teaching are one and the same, those who do not teach do not learn, and those who do not learn do not teach.” (Charles Kiefer)
Whoever thinks that whoever writes is only teaching others is wrong.

This is not true. Whoever writes is, above all, teaching himself.
Once you’ve defined the topic you’re going to talk about, take the time to learn more.

Be curious and take the opportunity to research the topic more in depth.

Combine personal experiences with other people’s knowledge, case studies, background information, or whatever.

There are a multitude of articles on the internet on the most varied topics.

If you don’t have a specific idea of what you’d like to write about for your blog, at least there’s something similar.
Do this research before you start and save the links that interest you.

You will already take advantage of this pre-writing even before your post goes live.
By the time you’re writing, all the content you’ve searched for will be obligatorily fixed more tightly in your mind. What you already know will certainly be developed.

3. How to talk about what you master and get out of the white screen

“History has shown that winners, most notables, often encounter painful obstacles before they triumph.” They won because they refused to be discouraged by their defeats. ” (Bertie Charles Forbes)

One of the biggest fears of writers is opening the text editor and staying for several minutes with the white screen open, observing this intermittent character.

You are not alone if you feel this way. What happens is that, to circumvent this situation, there are some very simple and easy antidotes to be applied in your vein as a writer.

Think, first of all, that there is no ready-made text without a draft.

That way, don’t be afraid to put anything (anything at all!) to fill the screen.

Write whatever comes, without the commitment that this first version will be the definitive one, because it will not be.

The initial is the same, write without haste. Drop the ideas or topics and let it flow.

Everything is in the process of polishing, and later you can come back to better organize the text and redo what is not suitable.

In particular, we even recommend that you organize a kind of script for the article beforehand – I will talk about this in a next topic. You can delete, edit, or add more words in the future.

If you still find this difficult, use the following analogy: think of yourself as chatting with a friend via Facebook chat, or serving a customer via the company’s live chat, or commenting on a post on a discussion forum or social network.

Now think that every time you are doing any of the examples in the paragraph above, you are actually writing!

This is, in fact, a form of communication, of writing.

If the white screen is scaring you, do this simulation.

Pretend you’re telling a friend everything, if necessary speak instead and  record yourself talking.

Then write it down organizing the style, making spelling corrections, and everything else.

The important thing, first of all, is to sketch.

Some companies have editors on their blogs.

These professionals have the function of helping people in the production of content, suggesting topics, making corrections, and editing, among other activities, so that the texts gain in quality.

This makes the process easier, especially for beginners.

4. The Writer’s Three Villains – and How to Kill Them

“Amateurs sit and wait for inspiration, while the rest of us get up and get to work.” (Stephen King)

There are some villains known to all of us that get in the way, and a lot, in the development of our activities—and this goes beyond writing.

Of this troupe, we highlight three (which have haunted me for a long time):

1. Laziness;
2. Anxiety;
3. Procrastination.

It is necessary to eliminate them and replace them with three other words: motivation, patience, and productivity.

There is a very widespread phrase in the creative field, and it is attributed to several different authors, which says that talent – or genius – requires 1% inspiration and 99% perspiration.

For all the people who frequently complain about not being inspired or having a good day, this idea could save their careers or lives.

If you happen to feel unwilling to produce at a certain moment, be patient, get out of your chair a little, drink some water, and if you have the availability, walk in an open place and then go back to work.

Clearing the mind is important and everyone needs those moments, but after that, don’t make “lack of inspiration” a reason to not produce anything.

Hammer the keyboard and make the words fill the white screen.

They don’t take shape on their own, as obvious as that may seem.

5. Producing content can make you a better person – and a reference on the subject

“Just write every day of your life. Read intensively. Then see what happens. Most of my friends who are on this diet have very enjoyable careers. ” (Ray Bradbury)
Writing encourages reading.

Reading encourages writing.

And both activities encourage critical thinking and learning.

The benefits of having a moment (daily, weekly, biweekly, monthly… you name it!) to dedicate yourself to content production go far beyond the number of page views.

You help your business grow while helping yourself.
Furthermore, by producing content that is linked to your name, you strengthen your relationship with your customers, suppliers, sponsors, colleagues, and your audience in general.
By publishing an article on your company’s blog and showing it to your customers or your audience, you will reinforce your image in front of them.

This content is proof that you have knowledge on a certain subject and that it is worth following or respecting you.
Therefore, writing for your blog, in addition to increasing your intellectual and argumentative capacity, is a full plate to leverage your clientele.

But what makes content relevant?

The quality of content is not necessarily tied to its size. What makes content relevant?

The truth is that there is no magic step-by-step to follow that guarantees that your content will be quality.

However, writing about what you love the most makes the challenges one faces to improve their writing skills much easier to surpass as writing about what we love becomes more as a hobby than work.

Nevertheless to be relevant to your audience, your writing must meet some basic requirements:

1. Have quality, be reliable, useful and interesting

It seems obvious, but in their eagerness to write for blogs and start generating results with this strategy, many companies forget that the purpose of content is to have quality, be reliable, and useful to the target audience.

After all, only in this way will you generate the trust necessary to be more than someone who offers content and become the choice of many consumers in solving their problems.

And don’t forget that you need to deliver quality, reliability, and usefulness in an interesting way.

Finally, if you are interested in monetizing your blog with Google AdSense, for example, you need to be confident.

2. Meet readers expectations

If your visitor comes to your content wanting an answer to their question, the least you should do is provide that information.
Answer your audience’s questions and help them achieve their goals.

3. Offer a good user experience

People look for information, but they look for information that is quick, easy to access and in a pleasant format to consume.

So make sure your website offers your content quickly and accessible in all the formats in which it is consumed.
Think about it: How many times have you given up consuming some content because the page took a long time to load? How many times have you been suspicious of a site and left because the layout was a little “suspicious”?
If you’ve done it, why wouldn’t your audience do it?

If you are interested in monetizing your blog with Google AdSense, for example, offer a good user experience.

4. Offer the right information and get straight to the point

As we said above, avoid the roundabouts and the “sausage stuffing”.

Be focused and get straight to the point. That’s it.
Providing context is important for the reader to have a more accurate and detailed view of what their problem is and how to solve it, but be careful not to get lost along the way.

5. Do it differently

Nowadays, content marketing is already widespread and there is a sea of ​​content out there.

So differentiate yourself.

Look at your solutions from another angle, and show this new point of view to your audience.
Why always follow the same guide when you can innovate?

Think about other formats, new languages, and new partners.
For example, instead of just creating text, how about complementing it with an image to help explain a concept?

Or translate this concept into a video or an infographic.
Anything goes, as long as it makes the content easier to explain and consume.
Bringing in something new is important, but innovation for innovation’s sake, without research or competitor analysis, can be a shot in the foot.
Benchmarking and ask yourself – and your collaborators: what is missing from the competitors’ content that we can offer and be better than the competition?

Seven tips for starting a text

Finally, let’s talk about the beginning.

If by now you still have doubts about how to start writing for the blog, we have seven tips to grab attention right away.

The focus here is on the first part of your text.

Fundamentals on writing a great text:

1. Bring the audience doubt

Whenever you start writing, try to put yourself on the other side of the “if I were reading, would this make sense to me?” situation.

When we do this exercise, it becomes easier to figure out what information we can address.

An information that cannot be forgotten is the question or problem addressed in the content theme, as we can use this curiosity for the solution to generate more engagement from those who read.

2. Use fundamentals of a good lead

The journalistic lead must answer six basic questions. They are: what, who, when, where, why, and how.

Within Digital Marketing, we can adapt and customize these six demands to the need to approach our material.
The more questions we can answer in our first paragraph, the easier it is for the reader to follow through on the rest of the text.

3. Objectivity and creativity are not rivals

It is possible to write with clarity and aplomb at the same time, without leaving the beginning of the text boring and uninteresting.

And, like everything else in life, this too takes practice.
Write and rewrite several times, then read from the other side of the screen, and repeat the process until you like what you read and approve of your first paragraph.

4. Focus on emotion over reason

It’s no use having the best product in the world if you don’t know how to sell it.

The same logic applies to the content produced for your future customers.

In your openness, impacting emotionally is more important than hitting intellectually.
By presenting a common problem, teasing or even playing with humor, be sure you have hooked the sensitive side of your offer.

Bringing only a basic emotion is also essential, to avoid confusion of feelings in the audience.

5. Base it around the big idea

This technique consists of basing all your material on just one idea.

This avoids confusion and misalignment during the presentation of the content and also makes the presentation of the benefits of your product clearer.

6. Let me tell you a little secret…

We humans are curious by nature.

Some more, some less, but the truth is that we always want to know everything, all the time.

Using this hunger for knowledge in our blogging calls, is an excellent tactic to generate public curiosity about our offering.

And telling our audience that we want to reveal a secret makes our information even more valuable and rare, as no one wants to be left out of the circle of knowledge.

7. Copywriting

Nope, in this topic we are not going to talk about copyright.

You can be rest assured that in this case, it would be “copywriting”.

Copywriting is, in fact, a highly persuasive textual technique focused exclusively on selling.

The essential elements of the copywriting technique are, in order:

#1. Drawing attention;
#2. Explaining the problem;
#3. Comparing different ways of solving it;
#4. Presenting your solution;
#5. Bringing the way to get there;
#6. Making the reader unique;
#7. Anticipating objections to your product, storytelling;
#8. Focusing and thinking with the customer’s head, and finally, using a clear and compelling CTA.

BONUS: Ways to increase traffic to your blog.

As you dedicate yourself to writing on your blog, ideally, you want as many people as possible to read your posts, right?

There are 4 very simple ways to increase your blog traffic:

1. Posting on social media;
2. Engaging on forums discussions;
3. Adopting SEO strategies, and;
4. Sending a newsletter.

Ways to increase blog traffic

1. Social media

Everyone – quite literally – is on Facebook, LinkedIn, Twitter and many other social media.

While the decrease in content distribution is real, it’s still worth posting links to your content on social media.

The ideal thing is that you do this in an automated way, being able to schedule yourself in advance and saving time.

2. Forums

Nope, forums are not dead!

Indeed forums are the best way to bring high quality traffic to your blog, as its members are very topic oriented.

Find forums and engage discussions related to your niche, and answer questions to which you have written content.

Give them a full answer and at the end point to your related post article for further reading.

3. SEO

SEO is the acronym for Search Engine Optimization.

It is a series of actions that help your website or blog (and blogposts) to be in better positions in Google.

Thus, climbing the rankings of the largest search engine in the world, you gain more traffic.

You can start by finding keyword opportunities relevant to your blog topic, producing valuable content about them.

4. Newsletter

Newsletters never go out of style.

They’re a great way to compile all the content you’ve published in the last week or month and send it to your registered readers.

All you need is a small form on your website asking for your visitors’ contacts and a simple email automation to build a loyal base.

That way, people don’t miss any of your posts, generating more views.


Well, that’s it. We’ve got to the end of our article: Tips For Writing Great Posts That Increase Your Site Traffic.

We hope that you enjoyed reading this article and got some helpful advice from it.

Feel free to comment and share this post.

Black Pearl Matrix ® Programming, Web Design, and Development

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