YouTube Ads: How to Advertise on YouTube and Succeed in 2022

YouTube Ads: How to Advertise on YouTube and Succeed in 2022

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With two billion monthly active users worldwide, YouTube is an excellent platform for anyone looking to advertise their e- commerce store. But do you know how to advertise on YouTube?

With the arrival of smart TVs, the traditional channels of television stations began to share space with audiovisual content on the web.

In the US, especially after the pandemic period, YouTube viewing on TV increased by 120%.

In numbers, this corresponds to more than 52 million Americans using television sets to watch videos on the platform.

Due to the volume of reach, many companies see it as an opportunity to expand their brand through video and banner ads.

Indeed, YouTube ads are attractive as 42% of global users access the platform monthly.

Smart TVs are increasingly inside people’s homes, and now not just through cell phones and mobile devices.

If you plan to ride this wave of growth to advertise your brand, read on as we explain how YouTube works to make your e-commerce store stand out in 2022.

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What is YouTube?

YouTube is not just a platform for simple video posting. According to a recent study, the network has grown, and today it has become a major content search engine, alternating with Google.

Tutorials, reviews, classes, recipes, entertainment, there are niches for different audiences, regardless of age.

Founded in 2005 with the purpose of creating a video space that did not involve data transfer, YouTube soon became very successful.

The following year, in 2006, Google bought the platform.

And today the channel has become the basis of many people’s professions. The YouTube career is a great fever that marks the current generation.

Why advertise on YouTube?

80% of people remember ads they saw in the last 30 days, and 45% of that group say they took some action from the advertising.

Other research predicts that by the end of 2022, 82% of internet traffic will be generated by videos.

Today, 43% believe online ads are more relevant than TV ads. This is also due to monetization dynamics.

For the next year, 2023, it is expected that the consumption of videos will be greater than the audience of traditional TV.

After all, videos have become the gateway for campaigns, as they can get closer to the audience, sell ideas and generate purchase triggers.

No wonder, social networks give priority to ads with videos. as Google searches, which also rank audiovisual media first.

A survey by Content Trends shows that video is the most consumed format, surpassing posts with images on social networks.

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In addition, video marketing already accounts for 52.8% of content marketing efforts, according to the same survey.

Data from YouTube itself, by the way, shows that more than 70% of viewers get to know brands through the platform’s ads.

Its statistics also say that it is twice as likely to buy items from ads seen on the web.

Because it’s a well-targeted channel, ads appear for the right people in product-related videos.

How to advertise on YouTube Ads?

Start a channel, create a video ad, set up a campaign, measure your results.

This is the advice given by the platform when you search for YouTube ads.

You need to know that YouTube ads are integrated with Google Ads and, just like it works on Google, they can be displayed in a variety of ways.

To reach the ideal audience, content is delivered according to the interests of consumers and who is advertising, following the network’s algorithm.

It is worth noting that each channel on YouTube customizes the types of ads that will be accepted for display in their videos.

Some types of ads or specific subjects may even be blocked from some accounts.

The main types of ads on YouTube are True View, which appear at the beginning of videos and last for 15 seconds and can be skipped by the user, and Non-skippable, which forces the user to watch the ad until the end.

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In addition to these models, there are displays, which are suggested by the page (upper right corner, start of searches), and banners, which follow the same logic.

You are charged for advertising on YouTube ads by:

1. CPM (Cost per Thousand);
2. CPA (Cost per Acquisition);
3. CPC (Cost Per Click);
4. CPV (Cost per View).

Getting to Know Google Ads

As mentioned, to advertise on YouTube, it is necessary to have a Google Ads account.

Google Ads is Google’s advertisement platform, and through it you can create campaigns for Google itself, websites, and YouTube.

From there, you can create a paid media campaign for your online store to appear on one of these channels.

The interesting thing about this platform is that, more than just promoting your store or products, Google directs your ad to qualified people, by capturing data about search preferences on YouTube.

So, if your store sells pet products and you run Google campaigns in the right way, your ad will reach those who search for pet products.

Google Ads formats on YouTube

As we said, the forms of ads in Google Ads for YouTube are:

1. Ads on the search network;
2. Ads on the display network;
3. True view (Skippable and Non-skippable Ads)

Ads on the search network are ads displayed after searching for a keyword. They usually appear among the first results after the search.

They are useful for those looking for specific products or services. They are paid per click, so you will only pay if someone actually clicks on the ad.

In turn, ads on the display network are ads in banner or text formats that appear during the user’s browsing on YouTube and are especially interesting for remarketing.

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The other ads (True View ads and Bumper ads) in YouTube Ads impact users before or during the videos they watch.

The good news is that you only pay for them if someone actually clicks and interacts.

How to create ads on the platform.

To start creating ads, log into your Google Ads account and click “start now”.

You will then link your email to your ad account and your website.

Next, you will fill in some data to adjust your first test campaign.

After this step, you will be able to choose what type of campaign you want to run:

1. Research network;
2. Display network;
3. Gmail Ads;
4. Google Shopping;
5. YouTube Ads.

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In summary, to create your ad campaign, there are 10 steps:

#1. Log into your Google Ads account and click on “+ New Campaign”;
#2. In the next step, you will choose your ad’s advertising goal (phone calls, website sign-ups or sales, physical store visits);
#3. Enter the name of your company/virtual store;
#4. Enter the website of the virtual store or its physical business;
#5. Google Ads will verify your information and a screen will appear showing how the user views your ad. Then just click on “next.”
#6. The next step is to write the ad text. Putting a good headline, catchy and persuasive is important in this step;
#7. Then it’s time to choose keywords to target the ad;
#8. Then select the target audience;
#9. The ninth step is to define the budget;
#10. Finally, just review and, from there, follow your campaign.

Google Ads also gives you insights to check your YouTube campaign performance and other data.

From this data, you can collect strategic information for your next YouTube campaign.

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Bonus: creating a YouTube channel

As we have seen, YouTube can be a sure-fire option for marketing your online store.

After Google, YouTube is the biggest search engine in the world and, therefore, a great stage for dissemination.

The strategy for e-commerce on YouTube is to create strategic content in a video format.

To get started, just create a channel on behalf of your store and customize it so users can associate it with your brand.

You can use colors, banners, standardized language, photos, among others.

Video ideas that your online store can create

But, knowing that YouTube is a very interesting platform for video dissemination, it’s time to think about what kind of video can be created for your e-commerce.

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For this, it is important to know your audience well, but here are some ideas:

1. Create content in a few minutes with tips on how to use products from your online store. This is interesting because it can spontaneously arouse the visitor’s desire.

2. If you produce the items you sell in your store, show the production steps in the videos.

Take advantage of video editing by making the video attractive and dynamic and creating interesting storytelling for the audience.

3. Show the steps from the production of the product being chosen by the customer to delivery/point of arrival at their home.

4. It is also nice to show the logistic processes for the product to arrive in the best way at the buyer’s house.

5. Another interesting idea is to do “unboxing,” that is, showing the opening of the box that arrives in the mail and sharing the feeling of consumer expectation.

6. Finally, another very good content idea is videos with testimonials about the products. The focus here is to build trust and credibility.

How to advertise on YouTube?

As we have seen, YouTube is second only to Google in the category of the biggest search engines in the world.

Therefore, your store can only gain by adding this network that includes different content to your marketing actions.

One of the most interesting points about advertising on YouTube Ads is that, with smart strategies, your brand can appear among the first results, both on Google and on the platform.

In other words, if you are thinking of investing in paid media, be sure to consider YouTube as a priority in your marketing efforts.

Well, that’s it. We’ve got to the end of our article: YouTube Ads: How to Advertise on YouTube and Succeed in 2022.

We hope that you enjoyed reading this article and found some helpful advice from it.

Feel free to comment and share this post.
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