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YouTube Ads: How to Advertise on YouTube and Succeed This Year
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YouTube Ads: How to Advertise on YouTube and Succeed This Year
Presented By
Black Pearl Matrix
What are the steps to make a good ad on YouTube?
- 1. Learn how to use YouTube Ads
- 2. Learn about Google Ads
- 3. Learn About True-View Ads
- 4. Learn About Bumper Ads
- 5. Learn about Search Ads
- 6. Learn about Display Network Ads
With two billion monthly active users worldwide, YouTube is an excellent platform for anyone looking to market their e-commerce store. But do you know how to advertise on YouTube?
With the arrival of Smart TVs, the traditional channels of television stations began to share space with audiovisual content on the web.
In the US, especially after the pandemic period, views of YouTube on TV increased by more than 90%.
In numbers, that equates to more than 100 million Americans using television sets to watch videos on the platform.
Now look at some stats from YouTube:
Due to the volume of reach, many companies see this as an opportunity to expand their brand through video and banner ads.
Indeed, YouTube ads are attractive as 42% of global users access the platform on a monthly basis.
Smart TVs are increasingly inside people’s homes, and now YouTube is not just through cell phones and mobile devices.
If you’re planning to ride this wave of growth to advertise your brand, read on as we explain how YouTube works to make your eCommerce store stand out this year.
About Black Pearl Matrix
We are a passionate team of experts that have helped businesses large and small from all around the world to capitalize on the Internet.
BPM Professional Web Design, Online Business Development, Pre-Built Online Stores, Mobile Apps, SEO Services, Web Hosting, Interactive Media & Animation, Social Media Integration, Branding, Affiliate Opportunities, Online Store
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About YouTube
YouTube is not just a platform for simply posting videos. According to a recent study, the network has grown and today it has become a major content search engine, alternating with Google.
Tutorials, reviews, classes, recipes, entertainment, there are niches for different audiences, regardless of age.
Founded in 2005 with the aim of creating a video space that didn’t involve data transfer, YouTube soon became a huge success.
The following year, in 2006, Google bought the platform. And today the channel has become the basis of many people’s profession. The YouTube career is a big fever that marks the current generation.
Why Advertise on YouTube?
Contemporary TV is making history. 80% of people remember ads they’ve seen in the past 30 days, and 45% of that group say they’ve taken action on the ad.
Another survey predicts that by the end of this year, 82% of internet traffic will be generated by videos.
Today, 43% believe that online ads are more relevant than TV ads. This is also due to monetization dynamics.
For the next year, video consumption is expected to be greater than the traditional TV audience.
After all, videos have become the gateway to campaigns, as they can approach the public, sell ideas and generate purchase triggers.
No wonder, social networks give priority to ads with videos. such as Google searches, which also rank audiovisual media first.
A Content Trends survey shows that video is the most consumed format, surpassing posts with images on social networks.
Additionally, video marketing already accounts for 52.8% of content marketing efforts, according to the same survey.
Data from YouTube itself, by the way, show that more than 70% of viewers are aware of brands through ads on the platform.
Their stats also say they are twice as likely to buy items from advertisements seen on the web.
Because it’s a well-targeted channel, ads appear to the right people on product-related videos.
How to advertise on YouTube Ads?
Start a channel, create a video ad, set up a campaign, measure your results.
This is the advice given by the platform when you search for ads on YouTube.
You need to know that YouTube ads are integrated with Google Ads, and just like it works on Google, they can be displayed in a variety of ways.
In order to reach the ideal audience, content is delivered according to the interests of consumers and who is advertising, following the network’s algorithm.
It is worth noting that each YouTube channel customizes the types of ads that will be accepted to appear on their videos.
Some types of ads or specific subjects may even be blocked on some accounts.
The main types of ads on YouTube are True View, which appear at the beginning of videos and last 15 seconds, and can be skippable or non-skippable, which forces the user to watch the ad until the end.
In addition to these models, there are displays, which are suggested by the page (upper right corner, start of searches), and banners, which follow the same logic.
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You are charged for advertising in YouTube Ads for:
1. CPM (Cost Per Thousand);
2. CPA (Cost per Acquisition);
3. CPC (Cost Per Click).
4. CPV (Cost Per View).
Getting to Know Google Ads
As mentioned, to advertise on YouTube you need to have a Google Ads account.
Google Ads is Google’s advertising platform, and through it you can create campaigns for Google itself, websites and YouTube.
From there, you can create a paid media campaign for your online store to appear on one of these channels.
The interesting thing about this platform is that, more than just promoting your store or products, Google directs your ad to qualified people, capturing data about search preferences on YouTube.
So if your store sells pet products and you run Google campaigns correctly, your ad will reach people searching for pet products.
Google Ads Formats on YouTube
As we said, the forms of ads on Google Ads for YouTube are:
1. Ads on the search network;
2. Ads on the display network;
3. True-view (skippable and non-skippable ads).
Search ads are ads that appear after you search for a keyword. They usually appear among the first results after the search.
They are useful for anyone looking for specific products or services. They are pay per click, so you only pay if someone actually clicks on your ad.
In turn, ads on the display network are ads in banner or text format that appear during the user’s navigation on YouTube, and are especially interesting for remarketing.
The other ads (True View and Bumper) are those YouTube ads that affect users before or during the videos they watch.
The good news is that you only pay for them if someone actually clicks and interacts.
How to Create Ads on the Platform
To start creating ads, sign in to your Google Ads account and click “start now”.
You’ll then link your email to your ad account and your website.
Next, you’ll fill in some data to fine-tune your first test campaign.
After this step, you will be able to choose the type of campaign you want to run:
1. Search network;
2. Display network;
3. Gmail Ads;
4. Google Shopping;
5. YouTube Ads.
In summary, there are 10 steps to creating your ad campaign:
1. Log in to your Google Ads account and click on “+ New campaign”;
2. In the next step, you will choose your ad’s advertising goal (phone calls, registrations or sales on the website, visits to the physical store);
3. Enter the name of your company/virtual store;
4. Enter the website of the virtual store or your physical business;
5. Google Ads will verify your information and a screen will appear showing how the user views your ad. Then just click “next”.
6. The next step is to write your ad text. Putting a good title, catchy and persuasive is important in this step;
7. Then it’s time to choose keywords to target the ad;
8. Then select the target audience;
9. The ninth step is to set the budget;
10. Finally, just review and follow your campaign from there.
Google Ads also provides insights to check your YouTube campaign performance and other data.
From this data, you can gather strategic information for your next YouTube campaign.
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Bonus: How to Create a YouTube Channel
As we’ve seen, YouTube can be a foolproof option for marketing your online store.
After Google, YouTube is the biggest search engine in the world and, therefore, a great stage for promotion.
The strategy for e-commerce on YouTube is to create strategic content in video format.
To get started, simply create a channel in your store’s name and customize it so users can associate it with your brand.
Video Ideas Your Online Store Can Create
But, knowing that YouTube is a very interesting platform for video dissemination, it’s time to think about what type of video can be created for your e-commerce.
For this, it is important to know your audience well, but here are some ideas:
1. Ways to Use
Create content in a few minutes with tips on how to use your online store products. This is interesting because it can spontaneously awaken the visitor’s desire.
2. How It's Made
If you make the items you sell in your store, show the production steps in your videos.
Enjoy video editing by making the video attractive and dynamic and creating an interesting narrative for the audience.
3. Delivery Process
Show the steps from the production of the product chosen by the customer to the delivery/arrival point at your home.
It’s also good to show the logistical processes so that the customer can see how carefully the delivery process to your home is done.
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4. Unboxing
Another interesting idea is to do the “unboxing”, that is, showing the opening of the box that arrives by mail and sharing the feeling of expectation of the consumer.
5. Testimonials
Finally, another very good content idea is the videos with testimonials about the products. The focus here is on building trust and credibility.
FAQ – Frequently Asked Questions About Advertising on YouTube
1. How Do I Know If My Channel Is Doing Well?
2. How Do Ads Work?
3. Which Type of Ad Gives More Results?
4. Is it worth working with AdSense?
5. How much is 1 Ad on YouTube worth?
Conclusion
As we have seen, YouTube is second only to Google in the category of the largest search engines in the world.
Therefore, your store can only gain by adding this network that includes differentiated content to your marketing actions.
One of the most interesting points about advertising on YouTube Ads is that, with smart strategies, your brand can appear among the first results, both on Google and on the platform.
In other words, if you’re considering investing in paid media, be sure to consider YouTube as a priority in your marketing efforts.
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